Veteran executive Patrick Moxey unveils new label band with Warner Music

Veteran dance music executive Patrick Moxey has announced details of his new label group and signed a new global deal for two key record labels with Warner Recorded Music.

The deal, which encompasses legendary Payday Records and new Helix Records, will see Warner Recorded Music handle global digital distribution through its independent services arm ADA Worldwide, and includes the ability for the parties to co-sign new repertoire.

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The move comes just weeks after Moxey left Ultra, the label he founded in the 1990s, and Sony Music.

Helix Records, the band’s new flagship electronic dance music label, which officially launched this week at Miami Music Week, has already signed several artists, including electronic duo Snakehips, British-Australian band AR/CO, the legendary house DJ/producer Marshall Jefferson, and tech house expert DJ Susan.

Helix and Payday Records have offices in Los Angeles, New York and London with a 36 member team covering marketing and promotions in Canada, Sweden, Germany, France and Australia. This includes a dedicated synchronization team in each of these offices.

Snakehips said of his signing to Helix Records, “We’re really excited to be working with Patrick Moxey and the team at Helix. This year, we will launch our next project, on an electronic/hip-hop and R&B type atmosphere. It’s great to be part of a strong independent label again and we can’t wait to release this music.

Payday Records, celebrating its 30th anniversary this year, is one of the oldest independent hip-hop and R&B labels in the world and has helped launch the careers of some of the biggest and most influential names in hip-hop. , including Jay-Z. , Yasiin Bey fka Mos Def (via his debut group UTD), Showbiz & AG, and Jeru the Damaja. Founded by Moxey in 1992, the label has also released records by DJ Premier, 2 Chainz, A$AP Ferg and others.

Both Helix and Payday will work closely with Warner Recorded Music and ADA to maximize audience reach and business opportunities. This new alliance also allows Helix, Payday and Warner Music’s non-US territories to license music to each other and opens the door to creative collaborations between Helix and Warner Music’s roster artists. This follows the recent announcement that the band’s music publishing division, Ultra Music Publishing, has entered into an alliance with Warner Music Group’s Warner Chappell Music.

Moxey said, “This new alliance with Warner Music heralds an exciting new phase for our recording business. With brand new label Helix Records, which will be a multi-jurisdictional independent home for the world’s best new electronic dance music from day one, alongside Payday Records, which celebrates three decades as hip-hop’s premier independent label, we are in great shape to move forward with our next adventures! This new alliance with the Warner team will ensure our labels and artists that we represent the best global distribution and opportunities available and we also look forward to pooling our forces and collaborating on signings, remixes etc. .

Max Lousada, CEO of Warner Recorded Music, said, “At Warner, we provide an environment where creative originals, maverick thinkers and independent minds can thrive and innovate. Patrick and his team have built some of the most influential brands in dance music. They discovered diverse and distinctive talents and took a bold, entrepreneurial approach to developing their careers. We are very pleased that he has chosen to partner with us to begin the next chapter of Payday as well as create a dynamic new identity with Helix.

Cat Kreidich, President of ADA Worldwide, said, “I have known Patrick for years and look forward to bringing together his incredible roster of artists and brilliant team with our global expertise, tools and services. We are thrilled to both amplify the iconic Payday label and help lead the launch of its new venture. This is exactly the kind of relationship that ADA rocks, a relationship that opens up a whole new world of possibilities and empowers artists to pioneer the future of music.

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