Elvis Presley Channel launched as ‘Elvis’ movie wins box office

Elvis is everywhere – if you can find him.

The mission is not a challenge for those looking for movie theaters.

Director Baz Luhrmann’s epic biography “Elvis” – which opened Friday on 3,906 theater screens in North America – exceeded expectations and became the No. 1 film of the weekend, surpassing “Top Gun: Maverick”. in a final photo-finish this box office the bean counters didn’t call until Monday afternoon.

Monday also marked the launch of the free but ad-supported Elvis Presley Channel – but finding the Elvis Channel on your TV might be a bit more difficult than finding the King in the nearest theatre.

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Austin Butler as Elvis in the Warner Bros. drama  Pictures

The Elvis Presley Channel is a streaming platform operated by entertainment company Cinedigm, in partnership with Elvis Presley Enterprises and Authentic Brands Group, which owns the licensing and merchandising rights to the Elvis name and likeness . (Authentic Brands also controls the “trademark” rights to celebrities such as Marilyn Monroe and Muhammad Ali.)

According to Variety, the channel is available “on platforms in the United States representing more than 100 million devices, offering a free continuous and linear stream of concerts, documentaries, specials and films from Elvis as well as other programming from lifestyle and entertainment”.

These platforms include LG Channels, Amazon Freevee (formerly IMDb TV), Vizio’s WatchFree+, Comcast’s Xumo, Plex, Allen Media Group’s Local Now, and Dish Network’s Sling TV. That’s a lot, but it leaves out what Variety calls “three of the most popular free streaming services: the Roku Channel, Paramount’s Pluto TV, and Tubi.”

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Meanwhile, the neck and neck box office returns posted over the weekend by “Elvis” and the “Top Gun” sequel apparently ended slightly in Presley’s favor, according to Exhibitor Relations Co., which tracks the movie ticket sales.

“After a rare tie…,” the company said on Twitter, “ELVIS has officially made it to #1 at the box office, narrowly beating out the #1 movie of the summer, TOP GUN MAVERICK.”

According to counts provided by Warner Bros. (“Elvis”) and Paramount (“Top Gun”), “Elvis” earned $31.1 million in North America, while “Top Gun”, in its fifth weekend, collected 29.6 millions of dollars.

Aiming at an older audience, “Elvis” exceeded the expectations of most box office forecasters, who expected the film to make around $25 million to $28 million. Either way, the public’s embrace of the Tom Cruise/Tom Hanks tandem (Hanks plays “Colonel” Tom Parker in “Elvis” as a sort of combination of Mephistopheles and Porky Pig) was great news for owners. theatre, which also attracted moviegoers. with “Jurassic World: Dominion” and an over-performing horror film, “The Black Phone”. Sandwiched between two “Star Wars” movies, “Top Gun: Maverick” now ranks No. 15 on the all-time box office charts in the United States and Canada.

As a thank you to the film exhibitors and Memphis’ Malco Theaters Inc. in particular, “Elvis” star Austin Butler recorded a short promotional piece for Malco which can be found on the company’s Twitter and other sites. of social media. “Did you know that Elvis once worked in a Malco theater in 1952?” said the butler. “I hope you buy your tickets and see this movie the way it was meant to be seen, on the biggest screen possible, at a Malco theater near you.”

Incidentally, the phrase in the first sentence of this story alludes to “Elvis Is Everywhere”, a novelty hit recorded in 1987 by Mojo Nixon. The lyrics suggested “Elvis is everywhere, Elvis is everything, Elvis everyone”, and provided this solution to the mystery of the Bermuda Triangle: “Elvis needs boats”.

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